Promotional Bulk SMS:
These are SMS es which are sent with the objective of promoting your product or service. This category includes any sales & marketing messages which may or may not be solicited by the recipient.From the term we can eaisly make out it is meant for promotion, so it can be sent with the motive to advertise, promote or brand a product or service. Irrespective if the content is solicitated it will be staright away considered as a promotional sms services.
Few basic features of promotional SMS:
Promo on NON-DND numbers
Automatic DND filtration
Service Timing-9 AM to 9PM(IST)
Sender ID - Six digit numeric
Instant delivery and reports
Example of Promotional SMS: "Limited time offer! Get Rs. 100 cashback for shopping worth Rs. 500. Click below link for more details."
Transactional Bulk SMS
Transactional bulk SMS services are ideal for sending alerts/reminders/updates to your existing clients. It is easy to send bulk SMS throughout the globe with user-friendly web interface. Any kind of information sharing sms comes under transactional sms.Government has declared certain categorizes to send Transactional bulk sms.Transactional sms are one of the important messages for users, it is also reffered to as a service based text. It does not contain any marketing or promotion content. Transactional sms works on template messaging platform.
Few Basic features of Transactional SMS Features:
Six character sender ID(Alphabetical i.e.) KAPSYS, ICICIB, SCHOOL )
Service Timing - 24*7*365
Messages gets delivered on DND & Non-DND Numbers
Works on Template basis / Need Basis it can be provided DND Open Route
Web interface/HTTP API will be given
Instant Delivery and reports
Example of Transactional SMS: "Dear customer, thank you for shopping with us. Have a good day."
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